To many people, when you mention electric bikes, they picture an older user who just wants a peaceful ride.
For ORBEA's Gain '23 campaign, the goal was clearly to break that stigma.
The concept was clear - young people enjoying a bike that can push you to the limit if that's what you seek, but also allows you to extend your rides or keep up with your stronger friends.
At NVCR.STUDIO, we handled the entire production process and went all out to shape a project that, in my opinion, has been one of the most enriching in our entire career.
In my particular case, I took care of location scouting and the still photography part, as well as the color grading of the final video.
For this occasion, we shot 50% in digital and 50% on film.
For the film part, I chose to use Eastman Kodak Company Vision 3 film with 250 and 500 ASA from SILBERSALZ 35, a film with an enormous dynamic range and very smooth transitions between tones. Since it's a cinema film, the development has to be done under the ECN-2 process and not the classic C-41. Aside from the technical details, all of this, along with the incredible scanning by SilberSalz, made the images look beautiful. Here's an example for you.
This image is just a glimp of the ones I shot, and you can view the complete project and case on our website
Lastly, always grateful for the great work of the entire team, who turned these days of intense work into "vacations" among friends.
Campaign Director: Quique Bueno
Editor: Laura Bueno
Assit: Iván Arribas Martínez
Photo: Mario Cranks
Riders: Isma Lopez, Zoë Calhoun, Julia Díaz Julve, Virginia Cancellieri, Simon
